tourism changes, the needs of the sector as well and, therefore, the answers that must be offered to cover these needs must be different from the usual ones. This is the main challenge of a sector undergoing profound transformation where Artificial Intelligence can help a lot.
Last October, Malaga hosted the XIII edition of the International Congress on Tourism and Information and Communication Technologies. Turitec 2021Organized by the University of Malaga and University Institute for Tourism Intelligence and Innovation Research (i3t) where 1millionbot had the pleasure of participating this year to present the solutions provided by AI and Conversational Virtual Assistants for the digitization of tourism.
new needs
One of the keys to providing solutions is know exactly the needs that must be covered with these solutions. The tourism sector is no exception. The irruption of technology at the very base of the tourist business and the current social situation have changed the habits of users of all those services that the industry generates.
Therefore it is important know the current state of the sector to provide solutions. Diego García de Paredes, Commercial Director of 1millionbot participated in Turitec 2021 y highlighted "the new demands" of users motivated by greater use of the online environment, the increase in questions due to the pandemic or “the lesser use of web pages.
It is in this changing environment where a new tourism model takes special relevance: The online preference for user vacation management, the digital experience as a consolidated concept and the emergence of more innovative information channels, along with a Greater commitment to sustainability.
proper responses
The Intelligent Assistant appears in this new model as a useful, effective and innovative tool that can provide various solutions to the new needs created. The Commercial Director of 1millionbot wanted to explain how an Intelligent Assistant can automate routine tasks within the sector in order to add value to the organization.
García de Paredes also recounted part of the advantages, not so obvious, provided by an Intelligent Assistant in the tourism sector. One of the main ones is data management: “That amount of information gives you predictive clues to advance the needs of your users”. Very valuable information that also allows you to modify or adapt new business strategies.
In addition, contributions such as interactive conversation, thanks to the PLN, the option of omnichannel or scalability make Smart Assistant a good choice.
The smart solution
Virtual assistants based on Artificial Intelligence propose an intelligent solution. Both in public administration, culture, tourism or in the different productive sectors. Request information here