The need for strategy for sustained digitization and effective in time and find the flexibility needed to access European recovery funds that will make possible, among other things, the aforementioned digitization are two of the ideas that were extracted from the round table organized by the Spanish Retail Association (AER) on November 8.
The table, which can be seen in its entirety through this link, was composed of experts such as José Rivas, Partner specialized in Competition Law at Bird & Bird; Carmen Flores Hernández, Partner at EJASO and Director of the Commercial Department at EJASO ETL GLOBAL; Daniel Sánchez Latorre, Partner at Expense Reduction Analysts – Europe and our partner acted as moderator Ramón Pedreño Navarro, Financial Economic Director of 1millionbot.
During the meeting, the national plan with which the Government of Spain intends to articulate the European recovery fund was explained. Called by various attendees at the table as a new Marshall Plan, this project has several threads with which it wants to reach the majority of the industrial and business fabric.
He explained Jose Rivas, The Spanish plan to channel European funds is divided into four axes and those axes into ten levers. Regarding digitization, Rivas affirms that If Europe suggests that at least 20% of all funds received should be dedicated to digitization, Spain has set that bar at 30%. This supposes dedicate close to 16 billion euros. Also Two of these aforementioned levers refer exclusively to digitization, either of companies or of the Public Administration.
Strategy, always key
In this state of affairs, digitization is already a key word in the future of companies. In this sense, Daniel Sánchez spoke with Ramón Pedreño about the how of this digitization. Pedreno said that if a strategy is not established, there is a risk of “digitizing inefficiency”. Sánchez also assured that "digitizing without strategy is of no use for the future of a company".
Sánchez also put the accent on what digitalization means for companies: "We must not lose perspective that for a company, digitizing can mean installing a warehouse control program." While other companies need a more complex digitization.
Find the right window
In that line, Carmen flores He assured that, although two-speed companies are not reached when it comes to digitizing and even obtaining the European aid deployed by the Government of Spain, We must take into account the different types of organizations and think that in this ecosystem traditional companies coexist with startups that are very used to seeking and asking for help..
Despite this possible imbalance and the fact that there will not be a single window that distributes the European funds, Flores assured that "no company that meets the requirements of innovation, solvency and digitization strategy is going to be left without their help". One of the keys for companies to access aid is the flexibility with which they can find the right "window" for their organization.
The smart solution
The key to our support is strategic digitization. More than 4,5 million euros in European aid have made digitization fashionable, but no digital change will be effective if it is not based on a strategy of digital momentum towards the future.
Conversational Artificial Intelligence covers, for the daily work of an organization, not only the implementation of chatbots in different areas of its activity. It can also help to carry out a self-diagnosis of the real needs, as well as train the people employed in digitization.
If you click on this link, you will discover the details of our accompaniment. Everything we can do for your organization, so that it can reach the future it chooses.