The user relates differently to the products or services they are looking for and, finally, consumes or enjoys. It is that new experience, that new path traveled where new solutions must be found to make it a rich, comfortable and effective journey.
And this is where the proposal of the intelligent virtual assistant comes in. Chatbots respond to the aforementioned new path: immediate response, no set hours, flexible decisions. The conversations generated with these assistants, in short, offer what the user is looking for and when they are looking for it. In addition, for the company that offers the assistant, it generates a fluid and efficient relationship and a quantity of valuable data to detect new opportunities.
Celia Sánchez, CEO of 1millionbot, assures in this sense, that “We are no longer in the information society; Ours is the society of conversation». These statements were made in a chat held with Pepe de la Peña, communication advisor at Interaction, which has been broadcast on Instagram.
In this conversation, we have discussed, precisely, the value generated by the conversations that users have with virtual assistants. An event framed in the talks that Interaction Promote monthly.
Why do I need a chatbot
Celia Sánchez contributed a reflection on the starting point of a company in order to implement, or not, a virtual assistant in its company. The first question is whether there are many repetitive tasks in the daily routine that could be automated.
As he explains in this excerpt, Sánchez encourages Think about the brand idea and what goals you want to achieve so that the development of a chatbot is much more effective and efficient. Finally, Celia suggests that the sooner a company begins to develop a digital strategy based on a virtual assistant, the company will lay the foundations for that development in its own sector..
Digital Kit helps you digitize
The Kit Digital program, promoted by the Government of Spain, aims to promote the digitization of small businesses, micro-businesses and the self-employed, and contribute to modernizing the Spanish productive fabric.
It is endowed with a budget of 3.067 million euros, financed by the European Union through NextGeneration funds, within the framework of the Recovery, Transformation and Resilience Plan, the Digital Spain Agenda and the SME Digitalization Plan 2021-2025, and has the objective of digitizing SMEs and the self-employed throughout the national territory of all productive sectors during the next three years.
As digitizing agent, 1millionbot offers its conversational assistant solution to SMEs that adhere to the Digital Kit program that offers grants of up to 12000 euros to promote digitization. Since last week, companies with between 10 and 50 employees may request these vouchers to spend them in one or more of the digitizing agents in the catalog.