In the I Conference on Communication and Digital Marketing held at the Catholic University of Murcia UCAM, to which the IT&IS Group has been invited to talk about the uses that are being given to this chatbot technology and all the potential it has in its different aspects:
- Internal chatbots: Efficiency in the organization, protocols, identification of problems and solutions
- Chatbots for commerce and online services: intended to increase subscriptions, sales of products and services
- Marketing chatbots and lead capture: the tool that facilitates the generation of big data, detection of needs and greater efficiency in digital marketing.
- Customer service chatbots: Substitutes or complementary to Call center or Contact Center. See more at: 1millionbot
The conference was aimed at students and entrepreneurs who are interested in the topic of AI and chatbots. Developed at the Catholic University of Murcia UCAM #UCAMDigitalConf within the Master of Digital Marketing UCAM http://www.ucam.edu/estudios/p
Loli P. LLoret has answered the questions related to the use of chatbots for the company within the framework of the Inbound marketing. She is the main editor of the website https://chat-bot-ai.com/acerca-of/ Chatbots are currently used by many organizations to converse with their users. And they will be a big trend in 2018. Chatbots provide a complete conversational experience for the user in terms of customer service, online commerce, after-sales service and its accessibility 24/7.
Among the ideas raised at the conference are:
"The chatbot does not cancel the team, the workers have more work, starting with listening"A company that wants to implement #chatbots technology must listen to the needs of a clear client in order to have effective communication #ucamdigitalconf“Artificial intelligence is not going to reduce jobs. It can make teams more productive»
UCAM event:
https://eventos.ucam.edu/event_detail/15933/detail/i-day-of-communication-and-marketing-digital.html
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