We are very pleased to have created two new smart assistants for Salou City Council, which have been facilitating citizen service for over two months now. With this project, we seek to improve access to public services, using advanced technology so that residents and tourists can resolve their queries quickly and easily.
In the case of Salou, we have developed virtual assistants with artificial intelligence that allow citizens to easily access important information through WhatsApp. The assistants, available at the following numbers: +34664292456 y +34664292458, offer details on municipal procedures, local activities, tourist services and much more, providing a useful tool for residents and visitors of the city.
Available since July 7, the assistants have answered more than 3000 queries from around 1300 users, with a combined success rate of 93%.

Our natural language processing technology allows users to easily interact with assistants and obtain information on a wide range of topics, such as travel planning, electronic procedures, activity calendars and local services. This ease of use reflects our goal of removing barriers and ensuring that citizens can obtain fast and effective answers to their needs.
The project represents a firm step towards the digital transformation of the municipality of Salou. According to the mayor, Pere Granados, the initiative is in line with the strategy of turning the city into a benchmark for “smart city”At 1MillionBot we share this vision and are proud to contribute to modernizing public administration through the use of artificial intelligence, which improves both the user experience and the efficiency of municipal resources.
In addition, we are working to ensure that in the future users can make more specific enquiries, which will be handled directly by City Hall or Tourist Board staff, combining the best of technology and personalised attention.
For us, this project is not simply a technological implementation, but a tangible improvement in the daily life of citizens and visitors of Salou. By freeing up municipal employees from routine tasks, our assistants allow human teams to concentrate on more complex cases that require personalized attention, thus optimizing time and resources.
At 1MillionBot, we believe that these types of innovative solutions are key to the future of public services. As the world moves towards greater digitalisation, chatbots are becoming a fundamental tool for citizen service. We are committed to continuing to collaborate with Salou City Council and its Tourist Board so that virtual assistants continue to evolve, always adapting to the needs of the community.