1MillionBot is proud to announce the implementation of Serena, a sophisticated AI assistant designed specifically to optimize citizen interaction on the Villanueva de la Serena City Council website.
The assistant, available 24/7, is designed to provide precise and relevant responses, significantly improving the efficiency of municipal services in the town of Badajoz.
Omnichannel architecture and accessibility
Serena integrates seamlessly into an omnichannel architecture, allowing citizens to access services and resolve queries through multiple platforms, including mobile devices, tablets, smart TVs and computers. The interactive avatar is displayed in all sections of the municipal website, guaranteeing an accessible and consistent user experience.

Development and training
Serena's development has involved a rigorous training process using machine learning algorithm and natural language processing (NLP). The system has been fed with an extensive set of data based on the most frequent queries made by citizens, thus improving its response capacity. Thanks to advanced AI algorithms, Serena can interpret and process natural language, providing accurate and contextualized responses.
Integration with municipal infrastructure
Although Serena does not replace human care, its implementation complements traditional citizen service channels by increasing response capacity and reducing waiting times. This project is aligned with the Recovery, Transformation and Resilience Plan of Spain (Digital Agenda 2025), highlighting Villanueva de la Serena's commitment to technological innovation.
Technical and operational benefits
The incorporation of Serena reinforces the initiatives smart city in Villanueva de la Serena, improving both resource management and service provision. This AI assistant not only facilitates access to information, but also allows for more efficient management of citizen queries, freeing up human resources for more complex tasks. Serena's ability to handle multiple inquiries simultaneously reduces the workload of municipal staff, allowing them to focus on cases that require personalized attention.
Complementary innovations
The implementation of Serena joins other recent technological developments, such as the Citizen Card, which allows residents to access multiple municipal services through an integrated platform. The card is free and can be requested at the Citizen Services Office or through the official mobile application. This integration makes it easier for citizens to access services such as transportation, libraries and recreational activities, all through a single means of identification.